creative writing | technical writing | seo/sem
Who You Are
A small, Wisconsin-based business in need of well-written, affordable marketing or instructional materials including website copy, commercials, literature, and more.
Who I Am
A near-east side Madison resident and UW-Madison graduate who believes in supporting local businesses and nonprofits and who happens to have a knack for writing punchy print ads, technical articles, Google ads, and more.
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Madison, WI, SEO Success Story
Tuesday, April 8th, 2008“More people are finding me now through my web site than the ads on the Isthmus. That was not happening last year. You Are a Genius*, Thank you.” - Tim Quigley
*Disclaimer: Liz Welsh is not actually a genius. She just plays one on the internet. Serious side effects may occur when she is paid such inflated compliments. The most common are swelling of the head, bloating of the ego, narcissism, and inflation of hourly rate. Consult with your doctor before emailing Liz. Women who are pregnant or nursing should not go have a drink with Liz (all others should feel free). If you feel Liz is right for you, set up a meeting by emailing elizwelsh at gmail.com.
SEO Case Study: LogicTrax
Sunday, April 6th, 2008LizWelsh.com wins first-page results for LogicTraX
In mid-March we optimized the LogicTraX half of LogicHaul.com, a railcar fleet management company. We took 10 important words that they wished to be found under on Google and other search engines, and tweaked their site so that when searchers looking for their service typed those words into Google, they would be able to find them. Prior to our work, you couldn’t find them at all on search engines when typing in those terms.
Just two weeks later, analytics data from Google, Yahoo, and MSN show that 9 out of 10 of those keywords now bring up the company on the first page of search engine results! (The 10th keyword brings up the company in the middle of the second page.) Here are the results:
Google:
- Railcar Tracing: page 1, listing 8
- Railcar Tracking: page 2, listing 5
- CLM Movements: page 1, listing 8
Yahoo:
- Railcar Tracing: page 1, listing 1
- Railcar Tracking: page 1, listing 5
- Steelraods Tracing: page 1, listing 5
- Steelroads Tracking: page 1, listing 5
- Car Tracing: page 1, listing 2
- Car Tracking: page 1, listing 2
- Car Location Report: page 1, listing 1
- Railcar Location Report: page 1, listing 1
- Rail Shipment Tracing: page 1, listing 1
- Rail Shipment Tracking: page 1, listing 1
MSN:
- Railcar Tracking: page 1, listing 4
- Railcar Tracing: page 1, listing 4
"Liz has the ability to polish even the roughest stones into gems. She is comfortable with content of all types - from professionally written prose, to technical jargon, to marketing copy. She will work hard to make you (and your business) look good."
Michelle Manafy,
Editor-in-chief,
EContent & Intranets
Examples of previous work.
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